Bud Light Seltzer will be available to the public in the first quarter of 2020 in black cherry, lemon lime, strawberry, and mango flavors—and in tallboy cans. AG: Bud Light Seltzer holds the name of the biggest beer brand in America and will break through the category by leveraging the size and scale of Bud Light at launch. Currently, Bud Light Seltzer is available in Black Cherry, Strawberry, Lemon-Lime and Mango. It is the perfect hard seltzer for any occasion using a unique five-step filtration process and the highest quality ingredients like sparkling water, real … AG: As the biggest brand in the industry we have a broad consumer base, but seltzer gives us the opportunity to expand it. serving. The alcohol in spiked seltzer drinks comes from fermented cane sugars, whereas most clear spirits like vodka or gin are grain-fermented and, as a result, have a higher alcohol content. Featuring 4 delicious flavors, Strawberry, Lemon Lime, Black Cherry and Mango, Bud Light Seltzer has only 100 calories, 5% alc/vol, and less than a gram of sugar, and is filtered five times for an unquestionably good taste. - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. Subscribe, By Rachel Arthur One popular brand of hard seltzer called White Claw contains 100 calories and 2 grams of carbohydrates per 355 mL can, with an alcohol content of 5 percent. Free newsletter Its other hard seltzer include Bon & Viv and Natty Light Seltzer. Andy Goeler, VP of Marketing, Bud Light, said: “Building off the continued success we have with Bud Light Seltzer and Bud Light Platinum, we’re taking the momentum we have in both categories to announce a brand-new innovation: Bud Light Platinum Seltzer. 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The beverage is the "largest and most successful innovation" in its 38-year-history, a … That's fine for day-drinking, but sometimes you just need to get where you're going, and that's where Platinum Seltzer comes in. “Introducing Bud Light Platinum Seltzer, an 8% ABV seltzer made with agave, triple filtered sparkling water and natural fruit flavors. September 11, 2019 in New York City. This is why most drunkards are also found in the beer category too rather than in whiskey (or simply alcohol). Bud Light Seltzer is an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. LBZ: Do you have concerns that the seltzers could cannibalize beer sales? With Bud Light Seltzer’s successful entrance, ... One can has 100 calories, 2 grams of carbs and 5% alcohol by volume. return vOut; It is available nationwide in the US. As far as the alcohol content in Bud Light is concerned, Bud light is 4.2% alcoholic in nature as opposed to the normal qualities of beer having close to … Whether the beer is highly alcoholic or has minimalistic alcohol content has a lot of potentials to affect people’s choice. Subscribe Bud Light Seltzer, made from cane sugar and natural fruit flavor, comes in four varieties: Black Cherry, Lemon Lime, Strawberry and Mango. The beverage segment, now worth in excess of $1 billion, saw historic and unparalleled growth from coast to coast. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. ‘Flavorbomb’ Has The Answer. dataLayerNews = {}; vOut += aTags[i].trim().replace(reg, '-').substring(0,40); I focus on demystifying wine and transforming it into a daily joy and a tool for business and networking for clients and readers. A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. Hard seltzer is bringing consumers back to the beer category. Its newest release is Bud Light Platinum Seltzer, which has double the amount of alcohol by volume (8%) as Bud Light Seltzer. The five-step filtration process ensures a cleaner finish with no aftertaste. With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV). LBZ: It is basically a product for the off-premise? It is made from cane sugar, sparkling water, natural fruit favors, agave, and comes in at 170 calories in a 12 fl oz can. (Photo by Patrick McDermott/Getty Images). Fifty-percent of alcohol drinkers haven't tried seltzers yet. Expanding our hard seltzer portfolio with Bud Light Seltzer and the power of our distribution network will only help the category grow which is great for beer overall. The alcohol by volume is around 5% and the calorie-content is relatively low. - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. I have worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. Made with real agave & triple filtered with natural fruit flavors Wild Berry, Citrus, & Blood Orange. LBZ: How much do you expect to sell in the first year? AG: Seltzer has brought excitement to the entire category and brought consumers back to beer from wine and spirits. What’s Behind One Of The Tastiest Burgers In San Francisco. So I sat down with the company’s vice president of marketing, Andy Goeler, to understand why a beer company wanted to get into the very crowded hard seltzer marketing fray. var vOut=""; Number of Flavors: 4 (Black Cherry, Lemon Lime, Strawberry, and Mango) ABV: 5% if(i!=(aTags.length-1)) © 2020 Forbes Media LLC. Made exclusively at Anheuser-Busch InBev’s brewery in Baldwinsville, BL Seltzer is a local (ish) Central New York product making a national buzz. for (var i=0; i < aTags.length; i++) 08-Sep-2020 at 12:24 GMT. Our brewing team created the perfect hard seltzer for any occasion using a unique, five-step filtration process and the highest quality ingredients like sparkling water, real cane sugar and natural fruit flavor. Anheuser busch, Ab inbev, hard seltzer, Bud light ), the three-year program that is the precursor to the Master of Wine. I also do innovative wine events for corporate team building and educational projects for wine producers and regions. This premium seltzer is … Both White Claw and Bud Light Seltzer are low in sugar and have 2 grams of … … Bud Light Seltzer will hit shelves on Monday, Jan. 13, and it will be available in Black Cherry, Lemon Lime, Mango, and Strawberry flavors. Bud Light Seltzer will come in four fruit flavors, each containing 5% alcohol by volume, 100 calories, 2 grams of carbs and less than 1 gram of sugar, appealing ingredients among the … Liza B. Zimmerman (LBZ): Why did a beer company decide to get in the seltzer game? Our simple ingredients create a light and bubbly seltzer. LANDOVER, MD - OCTOBER 06: A fan holds up a can of Bud Light during a game between the New England ... [+] Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. }); The new 8% ABV hard seltzer comes in three flavors: citrus, wild berry and blood orange. contact, 08-Sep-2020 We are looking forward to leveraging the power of the Bud Light brand to help grow the category. Bud Light's entry into the growing hard seltzer category keeps the brand's name but, no, there's no beer in those cans. } Most hard seltzers, including those in Bud Light's portfolio, hover around 4 or 5 percent, which is about the same as a light beer. They are portable, low-alcohol and appeal to millennials, the most elusive generation for spirits marketers. The seltzer will be available in black cherry, lemon-lime, strawberry and mango. This is a more general case as beer tends to get easily absorbed by the body. Is Switzerland The Real Origin Of Italy’s Panettone? The earliest entrant to the world of hard seltzer water was in 2013 by a brand called Spiked Seltzer, which was acquired by big beer, AB InBev in 2018. Buy Now. Bud Light Seltzer. Created to delight even the most discerning of drinkers, Bud Light Seltzer is a new standard in premium flavored seltzer. $(document).ready(function() { Bud Light Platinum Seltzer is a premium hard seltzer made for those refreshing evenings filled with endless possibilities. My approach to wine education is savvy, down to earth and unpretentious. With hard seltzers taking over the boozy world, it seems like every alcohol brand out there is developing their own version ... Beginning in the first quarter of 2020, you’ll be able to pick up a case of Bud Light Seltzer in black cherry, lemon lime, strawberry, and mango flavors. vOut +=', '; Bud Light launching its very own hard seltzer will come as no surprise to those keeping an eye on alcohol trends.One of Nielsen's 2020 predictions for … You can get a 12-pack box of all one flavor — or the variety pack so you can try them all. Opinions expressed by Forbes Contributors are their own. If you like Bud Light, and even if you don’t, we think you’ll like this seltzer. Related tags: Alcohol % 8% By Volume Calories 170 Per 12 FL. (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images), Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. } function sanitize_gpt_value2(gptValue) All responses have been edited for length and clarity. dataLayer.push(dataLayerNews); dataLayerNews.related_tags = sanitize_gpt_value2("Anheuser busch, Ab inbev, hard seltzer, Bud light"); Gluten-free and made with all natural ingredients, including pure cane sugar, sparkling water, and just a touch of natural fruit flavoring, Bud Light Seltzer redefines the … That’s similar to many brands of … Hard seltzer has been a success for the Bud Light brand since its January launch. Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV). You may opt-out by. One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. Bud Light is launching a new hard seltzer line called Platinum Seltzer, which is a full-on 8 percent alcohol. So you just keep on drinking and drinking unless with the urge to urinate. (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images). AG: We cannot disclose this, but we can assure you that our best-in-class brewing team has worked to create something that consumers will enjoy – whether you’re Bud Light drinker, a seltzer drinker or both. Fast-forward to 2020 and hard seltzer has grown to a 1.1 billion USD industry in the last 12 months, with companies now injecting millions into brands such as Bud Light Seltzer and Corona Hard Seltzer. Andy Goeler (AG): Anheuser-Busch has been in the seltzer game for some time. Hard seltzer was the clear winner in the beverage industry last year. Fizzing-Up Carbonates, Free newsletter I also do innovative wine events for corporate team building and. Bud Light Seltzer complements our existing offerings of Bon & Viv Spiked Seltzer and Natural Light Seltzer by putting the power of our biggest brand behind this new product. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. It contains 5% ABV, which the company says is a gluten free alcohol base. ​, “Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market.”​, AB InBev CEO Carlos Brito says a portfolio approach will be critical to long-term success in the hard seltzer category.​​. I have visited all the world’s major wine-growing and spirits-producing regions — 50-plus countries and counting — and am one of several hundred people in the U.S. to hold the Diploma of Wine & Spirits (D.W.S. A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. { Bud Light Seltzer launches Monday. Beer, Wine, Spirits, Cider, It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry. "We are prepared for a big launch. OZ Sugar 3g Per 12 FL. One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. — Bud Light (@budlight) November 6, 2019 One can is equal to 100 calories and five percent alcohol. This 5% ABV seltzer contains just 100 calories per can, with less than 1 gram of sugar and 2 grams of carbs. Alcohol content in beers on normal. vOut = vOut.toLowerCase(); (Photo by Patrick McDermott/Getty Images), EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Give The Gift Of Breakfast In Bed This Holiday Season With These 6 Luxurious Treats, Champagne Krug’s CEO Earned A Doctorate This Year: Maggie Henriquez, Newly Minted PhD, Tells The Story, How An Innovative Website Is Changing The Market For Independent Italian Winemakers, Professional Chefs Share Their Favorite Holiday Dessert Recipes, Champagne, 2020: Reconsidering The Iconic Holiday Beverage In The COVID Era, Make Your Holidays Bright With Wine Pairings From Family Owned DAOU Vineyards And Winemaker Extraordinaire, Daniel Daou, What’s For Dinner? At $15.99 for a 12-pack with 4.5 percent ABV, they’re heavy on the price tag and light on the alcohol content. One of the main reasons why is because they didn't find familiarity with the brands that are out there, so this is where Bud Light Seltzer comes in," Doukeris told FOX Business Thursday from the brewery's packing floor. AB InBev, OZ Fat 0g Per 12 FL. The launch follows that of 5% ABV Bud Light Seltzer​​ earlier this year as Anheuser-Busch continues to make moves in the booming hard seltzer category. var reg = new RegExp('\\W+', "g"); OZ 0g of Protein per 12oz. var aTags = gptValue.split(','); AG: Yes. A Bud Light Seltzer is even lighter to drink than a Bud Light, and the flavoring was on-point. { Hard seltzers have been tearing it up these days. Anheuser-Busch is expanding its Bud Light Platinum portfolio with Bud Light Platinum Seltzer. 5th generation brewer Nick Shields invented the beverage style with Spiked Seltzer, in Westport, Connecticut, and brewed the first commercial batches in November, 2013. Each contains 100 calories, 1 … Sign up to our free newsletter and get the latest news sent direct to your inbox. Massive shortages of White Claw have been reported across the country, as new brands are eager to jump onto the market. Cartons of White Claw, a flavored alcoholic fizz in a can are on display at the Round The Clock Deli ... [+] September 11, 2019 in New York City. So, what about bud light alcohol content? Bud Light Seltzer is available wherever Bud Light is sold nationally. Bud Light Platinum Seltzer. For those anytime, easy-drinking occasions, we’d put it up against any other seltzer out there. Most common beers have a good amount of alcohol. All Rights Reserved, This is a BETA experience. - Last updated on Do you have concerns that the seltzers could cannibalize beer sales s choice and... Of $ 1 billion, saw historic and unparalleled growth from coast to.. Lemon-Lime and mango ’ ll like this seltzer projects for wine producers and.... 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Wine, cocktails and food for more than two decades, what alcohol is in bud light seltzer Light brand since January.